Research focus III: Digitale Kompetenzen
For many people, the technologically new is fascinating and exciting. New developments every day and the adjustments they require suggest innovation and progress. Reflection and contemplation are increasingly being replaced by experimentation and trial and error. Those who accept (or tolerate) this digitally determined cultural change seem to be in. Mike Friedrichsen would like to include in this research focus the questions that shape a society, such as "Are we shaping our future or is an increasingly autonomous advancing technology shaping our future?" and develop solution concepts.
The term transformation is understood to mean the deliberate implementation of far-reaching change measures within given framework conditions in a company or organization that clearly go beyond adaptation processes and continuous developments. One of the strongest driving forces for the transformation of companies is formed by inventions and innovations in the IT sector, which can be traced back to exponential growth (described by Moore's Law). This is not just about achieving rationalization effects through automation, but rather also about opening up new business models. The current focus of development is on information technologies for digital transformation such as big data, data science, the Internet of Things (IoT), and cloud computing.
In addition, new forms of communication must be integrated, particularly in sales, in order to address and develop target groups.
Problems arise in the digital transformation primarily due to the acute need for action. Companies and players are forced to take action promptly. A key indicator for digital transformation is above all creating awareness within a company for the issues. It appears that many companies are not aware of the actual drivers of digital transformation, resulting in competence deficits and insufficient use of resources to meet the new challenges.
Digital competencies will take center stage as a key success parameter of the future. Digital competencies are (new) skills that enable employees to apply digital technologies, use them within the scope of their job profile, and also help drive the digital transformation of business processes. The existence of digital competence is the core prerequisite for competitive companies. While new technologies are being introduced, there is a lack of digital skills right up to the top executive levels. Many companies find that training courses on digital topics are too expensive and lack the expertise to assess the quality of the content. In addition, companies often cannot do without employees while they continue their education. However, jobs with changed requirement profiles are emerging - new, challenging jobs that need to be filled within companies.